Juicy Fruit Gum Discontinued: Wrigley's Retirement of a Beloved Classic
Juicy Fruit Gum Discontinued: Wrigley's Retirement of a Beloved Classic
In a bittersweet move that left many with a nostalgic pang, Juicy Fruit gum officially bid farewell in 2023. The iconic brand, known for its bright green packaging and refreshing taste, had been a staple in gum aisles for over 125 years.
Stories Behind the Discontinuation
- Shifting Consumer Preferences: Changing tastes led to declining sales in recent years. Consumers were opting for more innovative and sugar-free alternatives.
- Cost and Supply Chain Challenges: The rising costs of raw materials and supply chain disruptions made it difficult for Wrigley to maintain profitability.
Benefits of Juicy Fruit Gum Discontinued
- Product Diversification: Wrigley can focus on its other successful brands, such as Orbit and 5 Gum, to cater to evolving consumer preferences.
- Cost Savings: By discontinuing Juicy Fruit, Wrigley can reduce production and distribution costs, streamlining its operations.
How to Do It
- Communicate Clearly: Announce the discontinuation with ample notice and through various channels to inform consumers and trade partners.
- Offer Alternatives: Introduce new products or promote existing brands that align with current consumer demands.
| Year | Juicy Fruit Sales |
|---|---|
| 2020 | $150 million |
| 2021 | $120 million |
| 2022 | $100 million |
| Year | Market Share of Sugar-Free Gum |
|---|---|
| 2018 | 45% |
| 2020 | 55% |
| 2022 | 65% |
Frequently Asked Questions
Why is Juicy Fruit being discontinued?
- Wrigley's decision is based on changing consumer preferences, declining sales, and cost and supply chain challenges.
What are some alternatives to Juicy Fruit?
- Wrigley offers a variety of other brands and flavors, including Orbit, 5 Gum, and Extra.
Useful Tables
Market Share of Chewing Gum Brands (2022)
| Brand | Market Share |
|---|---|
| Wrigley's | 45% |
| Mondelez | 30% |
| Mars | 20% |
| Cadbury | 5% |
Top Gum Flavors (2022)
| Flavor | Popularity |
|---|---|
| Mint | 50% |
| Fruit | 30% |
| Bubble Gum | 15% |
| Cinnamon | 5% |
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